We have exciting news: You may have already noticed, we have a new logo! But don't worry, we're staying the same. Our commitment to quality and style remains unchanged, and we're proud to continue evolving our brand while staying true to our roots. From our origins in snowpark cult to the surfer look, we're staying even more true to our lineage than ever before.
New logo! Starting when?
The Clue Clothing's new design will be rolled out gradually. Our circular logo, which has been with us for seven years since our founding in 2017, will gradually be replaced with the new design. The new logo was first released alongside our new summer collection this spring. The Clue Clothing's online presence will also gradually change to incorporate the new design.
Snowpark and surfer look
With our new logo and new direction, we want to emphasize our roots in freeskiing and snowboarding even more strongly. The park vibe and passion that define winter freestyle sports are at the center of our focus. But we also want to score points in summer sports, especially surfing and skating, with our cool look and make our brand more diverse.
The reason for the new design
The transition to the new design wasn't a spontaneous decision. Our new, simple logo combines the essence of the old logo with unmistakable, modern style. It's more versatile and will be available in several different versions in the future to reflect the different aspects of our brand.
At The Clue Clothing, we remain true to ourselves while evolving. We look forward to sharing our journey with you and experiencing the new era of our brand together.
