
The story of
THE CLUE CLOTHING
Winter sports meets surf vibes
The Clue Clothing was born out of a passion for freeskiing. As a professional halfpipe freeskier, Marius, the founder of The Clue Clothing, felt it was important to create clothing that was not only functional but also reflected the casual, understated look of his sport. Thus, The Clue Clothing was born – a brand that combines high-quality mountain sports fashion with urban surfer style, offering the perfect blend of functionality, lifestyle, and aesthetics.

Our collection
Every piece in our collection is personally designed and selected by Marius. We offer stylish ski and snowboard outfits, functional outerwear, as well as casual hoodies and T-shirts for down days or days at the beach. Because the snowpark lifestyle doesn't just exist in winter: For us, freeskiing and snowboarding are more than just sports. They're friendship, passion, and a distinctive lifestyle that we capture in every collection.

Quality and sustainability
Quality is our top priority at The Clue Clothing. Our products are made from high-quality materials that guarantee durability and a high level of comfort. At the same time, we place great importance on sustainability: Some items are created in collaboration with non-profit organizations, combining social commitment with sustainable production. This way, our customers benefit from fair prices, excellent quality, and conscious purchasing.

Inspiration and design
Our designs are inspired by the mountain world, snow park culture, and the surfer lifestyle. We combine these influences with urban streetwear to create unique, functional, and stylish fashion that reflects the spirit of freeskiing and snowboarding.

Community and Lifestyle
The Clue Clothing is more than just a brand. It's a community. We connect people who share a love of mountain sports, fun sports, and the surfer lifestyle. Together, we create memories, experience adventures, and live the freeski and snowboard lifestyle every day. Because it's not just about looking good, but above all about growing together and having fun.
Where we are known from

More information in our blog
Immerse yourself in our world of sports, lifestyle, and sustainability. Discover more in our blog.

What disciplines are there in freeskiing?
Freeskiing is a versatile sport with multiple disciplines, each with unique challenges and specific techniques.

Which ski for freeskiing? – The best twin-tip skis for park and powder
Whether in the snow park or deep snow – we'll show you which twin-tip skis are perfect for freeskiing. Discover the best models for park and powder.

What is freeskiing?
What is freeskiing? Everything you need to know, from ski resorts to tricks to equipment.

The new The Clue Clothing logo
The Clue Clothing has been around since 2017. But since 2024, we've been shining in new splendor with our new logo.